Sporty Group’s brand, SportyBet, has secured a regional partnership with Manchester City, becoming the official betting partner for the club in Africa. This collaboration marks SportyBet’s second club deal, following their partnership with Real Madrid C.F. Both brands will work together to create co-branded content aimed at promoting their presence in the region, solidifying their status as official partners of these prestigious clubs.
Kaitlyn Beale, Vice President of Global Partnership Sales at Manchester City, expressed their pleasure in welcoming one of Africa’s top sports betting operators, SportyBet, as a regional partner. “Our fans base in Africa continues to grow, shown by the interest in our fan events and trophy tour visits to Africa in recent years. We also look forward to working with SportyBet to bring fans closer to the club,” said Beale.
Oluchi Enuha, Brand Director at Sporty Group, expressed delight at the partnership, emphasizing that Manchester City’s brand of football and players perfectly align with the entertainment experience SportyBet aims to bring to Africa. This collaboration is seen as the start of a creative journey that will elevate both brands in the African market.
