Transparency & Affiliate Disclosure
AfricanBettingGuides is free to read. We pay for it with affiliate commission: when a reader follows one of our tracked links to a bookmaker and opens an account, that bookmaker pays us. This page sets out what that arrangement is and what it does not reach.
How Our Business Model Works
1. We Analyze & Publish
Our analysts read regulators’ registers, statutes and operators’ own published terms, and score each operator against six written criteria. The method is set out in full on our How We Rate page.
2. You Click a Link
If the research is useful, you may follow one of our tracked outbound links to a bookmaker and open an account there.
3. We Earn a Commission
When you deposit and place a wager, the operator pays us a small referral commission. This costs you absolutely nothing.
A Commission Cannot Move the Trust Index
While we have commercial relationships with many of the sportsbooks listed on AfricanBettingGuides, these relationships do not set the Trust Index. The Trust Index is an editorial assessment against six published criteria with fixed weights, rendered from one model wherever it appears, so no article and no partner page can print a different number from the review. If an operator’s licence, terms or payment coverage change for the worse, the criterion score changes with them, whatever contract we hold.
1. The Federal Trade Commission (FTC) Compliance
In accordance with standard global digital marketing guidance, including the FTC’s, we state explicitly that AfricanBettingGuides engages in affiliate marketing. This means we include tracked links pointing to specific products or services—in this case, legally licensed sports betting platforms operating in Africa.
2. Does This Affect You?
Absolutely not. Clicking on an affiliate link on ABG does not change the odds, the welcome bonus, or the payout speed you receive from the sportsbook. The commission we earn comes directly from the operator's marketing budget, not from your deposits or winnings.
Nor does it improve the offer: we do not hold negotiated bonus terms that differ from the operator’s public ones, and where an offer is described on this site it is the operator’s published offer.
3. Bookmakers We Do Not Endorse
We decline affiliate arrangements with operators we cannot place on a licensing authority’s register for the market they are selling in. If an operator cannot prove they hold a valid license (such as from the Gambling Regulatory Authority in Kenya, a Nigerian state regulator, or a South African provincial board) or if its published withdrawal terms do not match what it advertises, we will not link to them, no matter how high their commission payouts are.
4. Your Responsibility as a Punter
Our assessments are a reading of published material at a point in time, and this industry moves. Operators can change their Terms and Conditions, promotional requirements, or supported payment gateways without prior notice. Therefore:
- It is your sole responsibility to read the specific terms of any bonus before depositing.
- We hold no liability for any financial losses or disputes that may arise between you and the bookmaker.
- Please gamble responsibly and only wager funds you can afford to lose.
If you have further questions regarding our affiliate partnerships, please direct them to our commercial team via the Contact Us page.