Transparency & Affiliate Disclosure

We believe in absolute transparency with our users. AfricanBettingGuides is a free-to-use platform. To maintain our advanced auditing infrastructure, we generate revenue through affiliate partnerships.

How Our Business Model Works

1. We Analyze & Publish

Our team algorithmically tests and reviews the top African sportsbooks, providing you with free, unbiased data on APIs, odds, and taxes.

2. You Click a Link

If you find our data helpful, you may click on one of our tracked outbound links to visit a verified bookmaker and create an account.

3. We Earn a Commission

When you deposit and place a wager, the operator pays us a small referral commission. This costs you absolutely nothing.

Our Trust Index™ Cannot Be Bought

While we have commercial relationships with many of the sportsbooks listed on AfricanBettingGuides, these relationships never dictate our algorithmic scores. If a bookmaker delays an M-Pesa withdrawal or applies predatory bonus terms, their rating will drop, and they risk being blacklisted, regardless of any affiliate contract we hold with them.

1. The Federal Trade Commission (FTC) Compliance

In accordance with standard global digital marketing guidelines, including those outlined by the FTC, we must explicitly state that AfricanBettingGuides Media LLC engages in affiliate marketing. This means we include tracked links pointing to specific products or services—in this case, legally licensed sports betting platforms operating in Africa.

2. Does This Affect You?

Absolutely not. Clicking on an affiliate link on ABG does not change the odds, the welcome bonus, or the payout speed you receive from the sportsbook. The commission we earn comes directly from the operator's marketing budget, not from your deposits or winnings.

In fact, in many cases, utilizing our specific links may grant you access to exclusive, higher-tier welcome bonuses that we have negotiated directly with the bookmaker's VIP team.

3. Bookmakers We Do Not Endorse

We routinely reject highly lucrative affiliate offers from offshore, unlicensed casinos. If an operator cannot prove they hold a valid license (such as from the BCLB, NLRC, or NGB) and cannot guarantee API-level withdrawal speeds, we will not link to them, no matter how high their commission payouts are.

4. Your Responsibility as a Punter

While we test every platform rigorously, the iGaming industry is dynamic. Operators can change their Terms and Conditions, promotional requirements, or supported payment gateways without prior notice. Therefore:

  • It is your sole responsibility to read the specific terms of any bonus before depositing.
  • We hold no liability for any financial losses or disputes that may arise between you and the bookmaker.
  • Please gamble responsibly and only wager funds you can afford to lose.

If you have further questions regarding our affiliate partnerships, please direct them to our commercial team via the Contact Us page.